Your own domain and profile

Members should meet your association, not a platform

There's a difference between sending members to an address that carries a foreign platform name and sending them to your own. The first signals that the association is a guest in someone else's system. The second, that this is the association's own place. For members' trust, and for the association's outward face, that difference matters more than you'd think.

With your own domain, the association's pages run on your own address. Members and guests see the association's name in the browser's address bar, not the platform's. What they meet is your association, not a generic shared system you happen to use.

Your own domain, your own address

If the association already has a domain, you can use it. If you don't, you can get one and point it at the platform. From that moment the member pages, the news and the self-service live under the address members know you by, instead of a shared sub-address that looks like everyone else's.

It also makes communication simpler. You can point to your own address on printed material, in emails and on the sign in the clubhouse, and it leads straight to the association's pages. It's easy to remember, because it's your own.

Your logo and your colours

Alongside the domain, the pages carry the association's own visual look: your logo, your colours and your name. Instead of a standard shell where every association looks alike, your pages look the way the association does otherwise, recognisable to members from the clubhouse, the shirt and the rest of your communication.

It isn't just decoration. Recognisability creates reassurance: when a page looks like what members associate with the association, they dare to log in, update details and pay, without wondering whether they've ended up in the right place.

A professional first impression

For a new visitor, whether a prospective member, a potential sponsor or a parent considering signing up a child, the look of the page is often the very first impression of the association. Your own address with the association's own look signals an association that has its act together, whether it's a small club or a large federation.

At the same time, the association gets this without having to run its own website on the side. The professional look and the membership system are in the same place, so you don't have to keep two systems alive to come across properly to the outside world.